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Gus is a creative strategy company in NYC.
Here we developed client brands as well as the agency brand itself.
These are my favorite Gus projects:

MERCHANDISE

Gús

We wanted a client leave-behind gift that felt useful and Gus-y.

So we turned Gus into a tinned fish brand. A reminder that we make ideas with shelf life.
We liked it so much we used it as our holiday card. Now it’s available at Snacks & Design NY.

EVENT

Brief Encounters

Creative partnerships are weird.
You spend all day with someone. You trust them with your half-baked ideas. Your names are side-by-side in the deck. It’s intimate. And like any intimate relationship, a good partner can be hard to come by.
This is especially felt by juniors just getting into the industry. We’re all born alone.

To help, we came up with Brief Encounters, a matchmaking-style event aimed at pairing Art Directors and Copywriters as creative partners.

How it works: We split up ADs and CWs and sit them across from each other. We provide several rounds of 7 minute “speed briefs” and rotate parners each time so attendees can test out different partnerships.

EVENT

FKA Rivington Tattoo

Gus HQ used to be a tattoo parlor.
To honor our previous life, we tapped into the tat shop tradition of Friday the 13th flash tats.
With support from Harry’s and Tiny Zaps, we permanently tatted loosely-Gus-inspired designs onto multiple bodies (including my own).

Designs for temporary tats + tattoo flash sheet inspired by the spiky Gus logo

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