Lactaid — Love doesn’t need to hurt No one knows unrequited love like a lactose intolerant mouse.





Social







Out of Home














Activation



People online are heartbroken

So we’ll reach out

And share our love language — cheese






The Lactaid Mouse will continue to live on as a symbol for the lactose intolerant community








Mouse Design Process
Copywriter: Joe Wint
Art Director: Smera 





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