Lactaid — Love doesn’t need to hurt
No one knows unrequited love like a lactose intolerant mouse.



Social








OOH












Lactaid cures heartbreak over cheese
Lactaid cures heartbreak using cheese...?




Activation




People online are heartbroken


So we’ll reach out

And share our love language — cheese






The Lactaid Mouse lives on as a symbol 
for the lactose intolerant community.











Mouse Design Process

Copywriter: Joe Wint
Art Director: Smera