Lactaid
— Love doesn’t need to hurt
No one knows unrequited love like a lactose intolerant mouse.
Social
OOH
Lactaid cures heartbreak over cheese
Lactaid cures heartbreak using cheese...?
Activation
People online are heartbroken
So we’ll reach out
And share our love language — cheese
The Lactaid Mouse lives on as a symbol
for the lactose intolerant community.
for the lactose intolerant community.
Mouse Design Process
Art Director: Smera