Lactaid
Love doesn’t
need to hurt

No one knows unrequited love like a 
lactose intolerant mouse.













Lactaid cures heartbreak over cheese

Lactaid cures heartbreak using cheese...?




Activation




People online are heartbroken



So we’ll reach out



And share our love language — cheese





The Lactaid Mouse lives on as a symbol
for the lactose intolerant community.







Mouse Design Process


Copywriter: Joe Wint

[ Spec Work ]