Lactaid
Love doesn’t
need to hurt

No one knows unrequited love like a lactose intolerant mouse.



Social








OOH












Lactaid cures heartbreak over cheese

Lactaid cures heartbreak using cheese...?




Activation




People online are heartbroken



So we’ll reach out




And share our love language — cheese





The Lactaid Mouse lives on as a symbol
for the lactose intolerant community.









Mouse Design Process


Copywriter: Joe Wint
Art Director: Smera