Lactaid —
Love doesn’t
need to hurt
Love doesn’t
need to hurt
No one knows heartbreak like a lactose intolerant mouse.
Activation
People online are heartbroken
So we’ll reach out
And share our
love language —
cheese.
love language —
cheese.
The Lactaid Mouse
lives on as a symbol for the
lactose intolerant community
lives on as a symbol for the
lactose intolerant community
Mouse Design Process
Copywriter: Joe Wint