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SMERA.ORG ✹ ART DIRECTOR
Liquid Death — Bundle of Death
[ Live Client Sprint ]

(B)ig (S)oda has been running movie theaters... Until now.











We found a new way to sneak a 
healthier drink into movie theaters.
           
Customize your baby! 
Don’t think too hard about eugenics!

Web Experience





Liquid Death mascot Murder Man shares 
his pregnancy journey with the world. 

Social Promotion



“Wow Smera I wish this was real”
Guess what









 Made in 4 days with Team Storks
Presented live to Andy Pearson
(VP of Creative at Liquid Death)

Named “Most Disturbing Idea”

Copywriter: Callum Leitenberg
Copywriter: Boyan Zlatarski
Experience Designer: Yanna Nguyen
Strategist: Emma Kerencheva
Strategist: Joy Zhou
Art Director: Smera