They say the Olympics of design is... the Olympics.
We used branding to capture the unique history and culture of Lagos, Nigeria.

LOGO

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 ATHLETE EXPERIENCE

Olympic athletes experience the event entirely differently than Olympic viewers.
How can we use the branding for Lagos Olympics 2032 to cater to athletes?











Palm Oil Body Butter
Made from the red oil palm, a fruit that is one of Nigeria’s main exports as well as a staple in their cooking.








Golden Chocolates
Nigeria is the world’s fourth largest producer of cocoa. Their cacoa beans are used to create these gold-medal-winning chocolates.









Lagos Towel
Textiles are a major part of the Nigerian economy. Their fabrics also traditionally depict repetitive patterns. In combining these truths, we create the Olympic athlete towel.

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AD: Smera Dhal
AD: Emme Schumacher
XD: Logan Cooper