Vaseline — Not For Sex
To be Gen Z’s “life hack hero,” let’s talk about the one thing Vaseline should never be used for: sex.



Case Study




We used OnlyFans creators to show 
Gen Z that Vaseline is not for sex.

We’ll build hype by announcing our collaboration with OF’s biggest names

 


 Upon launch, any sexual assumptions will be immediatelly quelled 







Art Directors: Nico Morris, Smera
Copywriter: Joe Wint
Experience Designer: Yanna Nguyen
Strategist: Joy Zhou