Vaseline — Not for Sex
[ Young Ones Brief ]
To become Gen Z’s “life hack hero,” Vaseline needs to address the elephant in the room: sex.
[ Young Ones Brief ]
To become Gen Z’s “life hack hero,” Vaseline needs to address the elephant in the room: sex.
We used OnlyFans creators to teach
Gen Z that Vaseline is not for sex.
We’ll build hype by announcing our collaboration with OF’s biggest names.
Upon launch, any sexual assumptions will immediately be disproved.
Instead, our creators will demonstrate how they use Vaseline in their all niche hobbies.
We’ll remind people in real life, too.
Vaseline will become known
as the ultimate lubricant for
everything — besides sex.
Art Directors: Smera, Nico Morris
Copywriter: Joe Wint
Creative Manager: Caleb Mayer
Experience Designer: Yanna Nguyen
Strategist: Joy Zhou
