Vaseline — Not For Sex
To be Gen Z’s “life hack hero,” let’s talk about the one thing Vaseline should never be used for: sex.



Case Study




We used OnlyFans creators to show 
Gen Z that Vaseline is not for sex.
 

We’ll build hype by announcing our collaboration with OF’s biggest names.

 






Upon launch, any sexual assumptions will immediately be disproved.
Instead, our creators will demonstrate how they use Vaseline in their all niche hobbies.






We’ll remind people in real life, too.






Vaseline will become known 
as the ultimate lubricant for 
anything — besides sex.


Art Directors: Nico Morris, Smera
Copywriter: Joe Wint
Creative Manager: Caleb Mayer
Experience Designer: Yanna Nguyen
Strategist: Joy Zhou