Vaseline — Not For Sex
To be Gen Z’s “life hack hero,” let’s talk about the one thing Vaseline should never be used for: sex.
Case Study
We used OnlyFans creators to show
Gen Z that Vaseline is not for sex.
We’ll build hype by announcing our collaboration with OF’s biggest names
Upon launch, any sexual assumptions will be immediatelly quelled
Upon launch, any sexual assumptions will be immediatelly quelled
Art Directors: Nico Morris, Smera
Copywriter: Joe Wint
Experience Designer: Yanna Nguyen
Strategist: Joy Zhou